[depicter id="4"]

The Legacy Behind the Rainbow System.
A Century of Innovation. A World of Clean Air.

1929

From a Small Separator to a Global Icon

The journey began in the 1920s when John W. Newcombe invented the separator — a technology to separate dust from air. Leslie H. Green saw its potential, and in 1929, founded Rexair, meaning "King of the Air."

Even during the Great Depression, Rexair thrived, launching its first water-based filtration cleaner in 1936. Since then, the company has continued to lead the cleaning industry with constant innovation, customer care, and global impact.

1929
1936
1936

First water-based dust separator

Since 1936, Rexair LLC has been a pioneer in revolutionizing the way the world thinks about clean homes and healthy air. Headquartered in Troy, Michigan, USA, Rexair is the proud manufacturer of the Rainbow Cleaning System — a one-of-a-kind, water-based cleaning solution that has changed lives in over 80 countries.

1941

Built for War. Ready for the World.

 In 1941, Rexair merged with Martin-Parry Corporation, boosting its manufacturing power. During WWII, the company produced radar cases, rocket launchers, and ship parts — playing a vital role in the war effort. After the war, Rexair emerged stronger than ever, ready to bring world-class innovation into homes across America. 

1941
1948
1948

One Vision. A National Breakthrough.

By 1948, Rexair sales were soaring — thanks in part to a bold young salesman named J.V. “Sandy” Sanders from Kentucky. Inspired by a product demo, he set out to become Rexair’s best. By 1953, Sandy was leading the charge as one of five national Regional Managers, proving that with Rexair, one opportunity can spark a lifetime of success. 

1955

The Rainbow Is Born

 In 1955, Rexair unveiled a bold new design with double the power — and gave it a name as unique as its performance: Rainbow. Fueled by innovation and driven by passionate dealers and leaders, Rainbow quickly became more than a product — it became a movement.

1955
1959
1959

A Dream Becomes a Legacy

In 1959, J.V. Sanders fulfilled his vision by acquiring Rexair. His first move? Expand the Rainbow Opportunity — empowering Distributors and Dealers to become independent business owners. With freedom came growth, and with growth came a new era of success, security, and unlimited potential. 

1969

Innovation Scaled Up

 In 1969, Rexair opened a 100,000 sq. ft. facility in Cadillac, Michigan, marking a new era of growth and innovation. From the Power Nozzle to the AquaMate, Rainbow introduced advanced tools that set new industry standards. In 1980, the all-new D3 model arrived — the first to feature wet pick-up and a cooler-running motor, redefining what home cleaning could do.

1969
1986
1986

From Local Legend to Global Icon

Though Rexair expanded into Canada, Cuba, and Mexico as early as 1947, the 1980s marked Rainbow’s global rise. A dedicated international network brought Rainbow to homes worldwide — customized for every market. In 1986, to celebrate 50 years of excellence, Rexair launched the D4: a breakthrough model J.V. Sanders proudly called “the best Cleaning System on the face of the earth.

2001

A New Era of Leadership

In 2001, Paul Vidovich, a former top distributor with decades of hands-on experience, became Rexair’s Chairman, President, and CEO. With deep roots in direct sales and a vision for global growth, Paul led Rexair into the new millennium — driving record success across both U.S. and international markets.

2001
2019
2019

Enter the SRX — The Ultimate Cleaning System

After three years of development, Rexair unveiled the Rainbow SRX — its most advanced system ever. With 20+ new features, a powerful four-speed motor, and 30% stronger airflow, the SRX sets a new global standard. Still the only home cleaning system certified as an air cleaner, it’s not just an upgrade — it’s a revolution in home wellness.

2024

A Powerful Future in Motion

 With Jeff May stepping in as President alongside Chairman & CEO Paul Vidovich, Rexair enters its next chapter with strength and vision. Backed by a passionate salesforce and an unmatched product line, Rexair is set to lead the industry for decades to come — with innovation, integrity, and impact.

2024

Built Differently. Certified Better.

RB SRX

Built to Last. Crafted with Purpose.

Every Rainbow SRX is proudly manufactured in Cadillac, Michigan, USA, using only the highest quality U.S. and imported components. At our cutting-edge facility, we follow strict ISO 9001:2015 quality standards to ensure unmatched durability, performance, and reliability. When you choose Rainbow, you’re investing in a system that’s engineered to exceed expectations — and built to serve your family for decades.

rexair-headquarters

Powered from the Heart of Innovation

Rexair’s World Headquarters in Troy, Michigan, USA is where global strategy meets homegrown excellence. From this hub, we coordinate a powerful network of independent distributors, driving the success of the Rainbow Cleaning System in over 100 countries — one clean home at a time.

No bags. No dry filters. Only Rainbow uses water — and purifies the air as it cleans.

Wet dust can’t fly.” (Insert logo Wet Dust Can't Fly) That’s not just a phrase — it’s a proven fact that sets Rainbow apart.

From the hospital-grade air purification to its unstoppable airflow and suction, Rainbow doesn’t just clean — it purifies, deodorizes, sanitizes, and transforms indoor air quality.

RB SRX

Proven by Time. Trusted by Generations.

✅ Patented Technology — with three unique patents covering the motor, separator, and computer.

✅ 10-Year Warranty — one of the longest warranties in the industry.

✅ Used by Institutions — including NASA, clinics, airports, hotels, and research facilities.

✅ Multi-Function System — replaces dozens of tools (vacuums, air purifiers, carpet shampooers, pet groomers, and more).

✅ Made in the USA — designed to last a lifetime.

Trust the Brand That’s Cleaned Generations

Rexair doesn’t follow trends — it sets them. The Rainbow system represents more than just cleaning — it’s about creating a healthy, joyful, and safe space for families around the world.

See it in action.

Book your free demo today